SOCIALIZE IT →
Advantages of Internal LinkingThere are many benefits of internal linking in SEO and we will go through from them one by one. But before telling you the benefits of it let me tell you what does internal linking means?
Internal linking is the technique of Search Engine Optimization (SEO) to link one post to another in such a manner that increase blog or website's usability to the readers and provide them more relevant content to read.
Before read this topic you must visit:
SEO (Search Engine Optimization) Marketing 2014
Search Engine Optimization Tips - Off-Page SEO
ON Page SEO Techniques 2014
Now we have understand what does internal linking mean. So, let see it's advantages in SEO.
1. Increase ReadershipInternal posts linking is the best way to increase readership around the blog. If You write a post and provide quality internal links with proper use of anchor texts then your readers get easy to navigate your site from one post to another. In this way, you help them to reach that location of your blog where they want. They are looking for better readership of your blog.
2. Increase Page RankInternal post linking is the best method to increase link popularity. It passes link juice from one post to another in the form of links which seems like a vote to the linked post that helps it to increase Google page rank and rank well in search engines. By this process page rank flow completely in your blog and all posts that help them in gaining strength to stand out and bring more traffic fromsearch engines. It also increases number of backlinks to all posts that help them to increase their rank.
3. Better Crawling and Indexingsearch engine crawlers are known as spiders. This is the main reason to call them as spiders because they like content interlinked with relevant content. As linking to related posts helps the readers to find the information more quickly and easily, it also help web crawlers to crawl and index all of your content by providing a convenient path to follow.
4. Decrease Bounce Rate
Last but not the least benefit of internal linking is it decrease your blog bounce rate without doing any extra hard work. You just provide links to more relevant posts and readers click those links to read more content. It automatically increase blog page views and reduce bounce rate that is must for every blog to build trust in the eyes of search engines. less bounce rate shows the authority and usability of a blog.